Much like in the real world, the teams compete with each other on the game board to maximize their revenue, profits and brand value. At the end of each turn, the revenue, profit and brand value for each team is calculated.
The game provides hands-on opportunities for students to apply their knowledge, thinking skills, and analytical skills on meaningful and realistic decision-making models, which in turn will aid understanding of the following concepts taught during the course:
1. Cost Terminologies
- Raw Materials
- Direct Labor
- Manufacturing Overhead
2. Components of Product costs
3. Period costs
4. Target pricing
5. Overview of process costing
6. Planning and control of internal operations
The Game also features a 3D Plant tour of a large commercial automated bakery.